Author: cfhwpadmin
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The HAPPIEST COUNTRY on EARTH ?
Humour & Relatability in advertising finds common ground in shared anxieties or difficult truths, making audiences feel seen. THE HAPPIEST COUNTRY ON EARTH ? The traditional *Meat & Livestock Australia’s (MLA) annual lamb ad has just launched and is a great laugh reminding us that Aussie icons, including hardware stores where sausages outsell tools; venomous…
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WHERE RESEARCH MEETS HUMOUR
While targeting her Gen Z peers was the priority, Fouche’s ‘Don’t Be A Humpty’ campaign successfully evokes nostalgia and pop culture references relatable to audiences of all ages. “Research shows young adults are unfortunately less likely to wear a seatbelt, so I have aimed to engage them with visual storytelling and humour.
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THE PSYCHOLOGY OF BRAND COLOURS
You make colour choices all the time, even if you don’t realise it. It usually happens by instinct, but there’s actually an entire science behind it known as Colour Theory. It’s important to understand your audience when leveraging colour meaning for your logo or brand palette.
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TRIBALISM, BELONGING and State of Origin
BRANDS WITH STRONG TRIBES – When customers feel a strong sense of belonging to a brand, they can experience a deep emotional connection and are more likely to remain loyal and become brand advocates, spreading positive word-of-mouth and promoting the brand’s value.
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AI – Villain or Hero ?
AI will shape the future, but whether as a villain or a hero will depend on the choices we make. It could be argued that the positive side of the ledger has been added to as Jesus, as well as all 12 disciples, has entered the AI era thanks to videos posted on TikTok by…
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Winning the hearts of your customers ..
100 YEARS AGO, IF YOU WANTED TO WIN THE HEARTS OF YOUR CUSTOMERS ; you knew their name, a bit about their family and circumstances, and you remembered their preferred purchase items. You made sure it was a quick and easy process when they came into your store, or you quickly organised a way of…