GOOD MARKETING ? WHERE RESEARCH MEETS HUMOUR. Brisbane-based Tiffany Fouche, who has just graduated with her Bachelor of Business, Design and Visual Communication (Marketing), created the ‘Humpty Should Have Worn a Seatbelt’ concept being seen on roadside billboards and other digital screens in bus shelters, shopping centres and elsewhere throughout Queensland.
While targeting her Gen Z peers was the priority, Fouche’s ‘Don’t Be A Humpty’ campaign successfully evokes nostalgia and pop culture references relatable to audiences of all ages. “Research shows young adults are unfortunately less likely to wear a seatbelt, so I have aimed to engage them with visual storytelling and humour. In the end, nobody wants to be a humpty,” Fouche said.
Contact 0417783862 | carol@solidbluemarketing.com.au carolmarketing.com.au