Humour & Relatability in advertising finds common ground in shared anxieties or difficult truths, making audiences feel seen.
THE HAPPIEST COUNTRY ON EARTH ? The traditional *Meat & Livestock Australia’s (MLA) annual lamb ad has just launched and is a great laugh reminding us that Aussie icons, including hardware stores where sausages outsell tools; venomous egg-laying mammals; the Sydney Opera House; giant monuments to fruit; and sporting equipment that doubles as bins.
Ahead of Australia Day, we can come together over a classic summer Australian Lamb BBQ. “Finland might enjoy unlimited parental leave, but can they pop down to the shops in their togs,” the hosts said. “And Sweden has saunas, but we’ve got Townsville.”
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#brisbanemarketing #dalby #toowoomba #Advertising #Humour Thanks to B and T and *Nathan Low Strategic Marketing